Has significantly impacted marketing across the globe. Facebook, Twitter, Google+, Pinterest and a number of other social media platforms are fast becoming number one generator of website hits and conversions on your portal. With social application development by Addengineers Digital, you can stay a step ahead of the competition.


When it comes to Social Media Optimization, we think of it as a science rather than an Art. Yes, being creative and innovative is crucial but that is for the messaging you want to put out. To optimize the social space, you need to make yourself visible, engaging, informative & useful. And for this, you need in-depth understanding of how these platforms work and proceed with your communication in the manner most appealing to the algorithms of these platforms.

So, being creative is a necessity but without science behind it your content may just go unnoticed.


Reputation Management has made big strides in recent years, thanks to some catastrophic events in the social sphere which made brands sit up and notice. However, social chit-chatter is neither uncontrollable nor unmanageable. At Addengineers Media, we constantly monitor the sentiments across platforms and ensure that our clients are always aware what’s taking shape in the social sphere. With the help of latest tools, we monitor what is being said, strategize on how to use it for our clients’ benefit and ensure that any untoward incidents do not spiral out of control.

It is easy to lose your hard-earned reputation within hours, thanks to the viral nature of the web. Prompt, Intelligent, and Creative steps taken at the right time can save your brand or even assist it to become even more reputable.


Analysis is the first step when you take your business down the social lane. Right from understanding the nuances of the social platforms to the dynamics of your industry, the actions of your competitors, existing sentiments of the virtual chit chat, your first step is to equip yourself to handle the unknown.

Our Social Media Analysts, equipped with latest tools & knowhow, paint a picture in black and white before we draft a strategy for you. Like we say it here quite often, we leave nothing to chance or luck.


It is not a successful social media campaign if you cannot measure it. The visible results vis-à-vis the real objectives need close scrutiny to fully understand how a campaign panned out. Numbers don’t mean anything in isolation, it is the relativity of one number with another that exposes the real worth of a campaign. We crunch numbers from all the possible sources & correlate them to equip ourselves to truly measure the success or, very rarely, the failure of a strategy.

From Reach of our Page vis-à-vis our posts, to the level of engagement on particular type of posts made at particular times during the day, and night, we factor in all probable dynamics.


Social Media Intelligence is a mix of everything you could possibly do on a social platform, to your advantage.

Finding opportunities in threats, making unrelated trends work for you, raising flags for any probable risks in near future or working out a content plan which best suits your business, it all depends on how socially intelligent you are.


If you do not know why your brand or business is on Social Platforms, then you shouldn’t be there at all. At Addengineers Media, we believe in first understanding your brand & products and the dynamics of your industry. It is with this knowledge that we strategize which channels or platforms you should focus on and the approach you should take for your communication strategy.

From identifying social channels best suited to your objectives to creating a strategy customized for you & your channels, we do not leave anything to chance & luck.